Under the bright lights of Las Vegas, SAP Connect 2025 put AI front and center, showcasing how the integration of SAP AI, applications, and data creates unparalleled business value. Role‑based Joule Assistants and Agents, a stronger Business Data Cloud, and smart tools for HR, supply chain, and customer engagement stole the show.
“SAP Connect 2025 showcases a powerful new wave of innovation that aligns perfectly with Syntax’s vision,” said Rebecca Murray, Vice President, Global Alliance Management, Syntax.
“These advancements in AI, data, and applications optimization go hand-in-hand with our mission—helping enterprises become more intelligent, agile, and insight‑driven, so they can achieve measurable business success,” she added.
At Syntax, we bring deep SAP application expertise, industry‑specific solutions, managed services, and proven deployment accelerators across lines of business to help you get the most from new (and existing) capabilities. We’ll guide you through adoption, seamless integration with existing systems, and ongoing performance management to ensure maximum value.
Major Announcements and Syntax’s Role
AI and Connected Information
SAP introduced a new generation of role-based SAP AI Assistants, each designed to partner with a person in their specific business role. These assistants in Joule tap into the right agents for the job, removing any guesswork so humans can unlock new levels of insight and productivity.
Supporting the Joule Assistants is a growing library of specialized Joule Agents, designed to help execute specific tasks for supply chain, human capital management, customer experience, finance, and more.
In addition, SAP strengthened its open data ecosystem with SAP Business Data Cloud Connect, giving customers unprecedented flexibility to work with trusted data wherever it resides. With secure, zero-copy sharing, customers can bring SAP data products directly into their existing data lakes and platforms.
Syntax Capabilities
In synch with SAP’s vision for AI, applications, and data, Syntax recently rolled out Syntax DnA³, our Digital Innovation Center of Excellence that unites AI, automation, and analytics to help organizations unlock their data’s full value and achieve faster, smarter business transformation.
At the heart of Syntax DnA³ is a comprehensive service and solutions framework built around three innovation pillars:
- AI – Enterprise‑grade machine learning (ML) and generative AI (GenAI) solutions—such as the Syntax GenAI Starter Pack—that modernize processes, ignite innovation, and deliver tangible results while safeguarding data.
- Automation – Intelligent process automation and workflow orchestration that streamline operations, reduce manual overhead, and ensure scalable efficiency and compliance.
- Analytics – Advanced analytics that turn enterprise data into actionable intelligence, enabling teams to visualize trends, forecast outcomes, and make informed decisions with confidence.
Human Capital Management
Innovations in human capital management help HR professionals attract, develop, and retain top talent, including new Joule Agents, a workforce knowledge network, and data-driven insights.
SAP rolled out four new Joule Agents to SAP SuccessFactors solutions designed to make core HR processes more efficient and personalized. Also, SAP introduced two enhancements designed to modernize shift scheduling and time-off processes, empowering organizations to streamline operations and minimize compliance challenges.
SAP announced a first-of-its-kind workforce knowledge network, an ecosystem of external content providers that will integrate broader business data context, the latest HR research, and relevant HR best practices into Joule.
People Intelligence in SAP Business Data Cloud will seamlessly and securely connect to HR data—from SAP SuccessFactors HCM and beyond—providing intelligence into workforce composition, compensation, skills and more. People Intelligence gives teams direct access to HR analytics, contextual insights, and AI-driven recommendations required to proactively identify workforce trends, risks, and opportunities.
Syntax Capabilities
Syntax can help you get up and running on SAP SuccessFactors solutions. Syntax SAIL: Rapid Deployment for SAP SuccessFactors applies SAP best practices with a simplified approach resulting in standard, cohesive, and consistent configuration across the system. (SAIL refers to our deployment methodology: scale, align, integrate, and launch.)
Syntax SAIL: Rapid Deployment for SAP SuccessFactors is propelled by a suite of accelerators that help businesses get the most out of their investment while ensuring accuracy, scalability, compliance, and the ability to self-serve and extend environments. Examples include automated workbook with prebuilt templates for modules and an AI-powered chatbot to draw contextual answers from SAP documentation and project knowledge.
Supply Chain
SAP introduced SAP Supply Chain Orchestration, a new solution designed to empower customers with one synchronized supply chain system that will help:
- Enhance risk detection
- Deliver actionable insights
- Enable coordinated responses across supply chains
An intelligent impact analysis capability will help manage upstream supply chain risks and disruptions, and both external and internal supply chain signals will be contextualized into prioritized actions.
With new production planning and operations agents, a production manager can simply ask Joule to release an order safely and in real time, rather than navigating systems and running manual checks.
A new offering, SAP Logistics Management, will give companies a single platform to manage inventory, shipments, and freight collaboration with carriers.
Syntax Capabilities
Syntax’s Digital Factory as a Service (DFaaS) offering brings together a combination of cloud solutions ranging from ERP and MES to Industrial Internet of Things (IIoT) to provide manufacturers with everything they need to drive best-in-class operations. It’s available under a single flexible subscription model and hosted in the cloud. Our DFaaS solution enables you to get up and running quickly and efficiently, with minimal investment in IT infrastructure and personnel.
- Connecting IT systems from the top floor to the shop floor provides your managers with a clear view into all factory-wide processes.
- Digitally mapping processes across the entire value chain will reveal untapped synergies between your departments and functions.
- Transparent, traceable production processes will make it easier to identify and fix inefficient processes, and improve product quality.
- Electronic worker guidance and paperless production enable the real-time data exchange and automation of business and production processes.
In 2024, Syntax acquired Argon Supply Chain Solutions to provide full implementation lifecycle support for logistics management & execution.
Customer Experience
SAP announced SAP Engagement Cloud, a solution offering a unified system of engagement designed to help organizations use data for AI-driven segments, triggers, and campaigns that can improve customer loyalty, strengthen stakeholder relationships, and accelerate business outcomes. Working with SAP Business Data Cloud, it will enable companies to orchestrate secure, real-time engagement across every channel and stage of the lifecycle to deliver consistent, personalized experiences at enterprise scale.
SAP introduced SAP Customer Loyalty Management, a solution that will help organizations drive customer loyalty, resulting in long-term relationship development that leads to business growth. The solution will capture customer data and loyalty engagement to help loyalty program architects understand individual customer motivations and enhance segmentation and targeted marketing processes.
Syntax Capabilities
Syntax helps businesses unlock the full potential of SAP CX by blending back-end efficiency with front-end innovation. Whether accelerating B2B or B2C commerce implementation or integrating SAP CX into core ERP processes, we deliver tailored solutions that reduce risk, lower costs, and drive faster ROI. We empower you to turn every interaction into an opportunity for growth, loyalty, and success.
Syntax Omnichannel B2C Accelerator
This accelerator provides a faster way to implement an online storefront that is tightly integrated with backend systems. It delivers exceptional, personalized, customer‑centric journeys, including clienteling processes across both brick‑and‑mortar and online stores.
Syntax B2B Commerce Accelerator
This accelerator helps companies rapidly implement a B2B portal solution integrated with backend systems. It supports real‑time complex pricing, product availability, flexible buying journeys, and both delegated and self‑service administration.
These are just some of the many enhancements SAP unveiled at SAP Connect. To see all, go to the SAP website.
Syntax can help you achieve faster implementation, streamlined operations, and measurable business impact from Day One. Contact us today.